Design — Brand Identity
advertisement Art
S.O.M.S. Settimo T.se
A series of pop art illustrations commissioned to mark the centenary of Giacomo Matteotti's death. The project brought to life the defining moments of the Italian politician's life through a bold graphic language rooted in pop art — translating historical memory into a visual narrative designed to engage contemporary audiences across both print and digital formats.
Concept
Creative Process
The project was commissioned by SOMS di Settimo Torinese, in collaboration with ANPI and CGIL Settimo T.se. The goal was to reframe a historical figure for younger audiences — making Matteotti's story feel immediate and visually compelling rather than distant or academic. Pop art's graphic boldness and cultural immediacy made it the natural language for the task: high-contrast, iconic, and designed to stop a scroll as easily as it commands a banner on a street corner.
Brief
Design a series of bold, immediately recognisable illustrations celebrating the centenary of Giacomo Matteotti's death — bringing a key historical figure to life through classic pop art visuals, as explicitly requested by the client, to engage new generations and anchor the commemorative campaign across banners and digital formats.
Tools
Deliverable
Series of pop art illustrations, print-ready banners and digital graphics for the commemorative campaign.
Process
Behind the mark
Research
Historical and archival research into Matteotti's life and political legacy, collection of visual references across classic pop art, and alignment with the client on key moments to represent.
Concept
Identification of the defining episodes of Matteotti's story and development of an initial visual direction — balancing historical accuracy with graphic immediacy and popular appeal.
Design
Creation of the full illustration series, refined through feedback rounds with the client. Each piece tested across banner formats and digital contexts to ensure visual consistency and impac
Delivery
Final print-ready illustrations and digital files, optimised for both large-format banner printing and online distribution across the campaign's platforms.
Palette cromatica
Colori del progetto
